Paradise Valley Mountain Preserve Trust

Brand Development / Video Creation / Web Development / Marketing Collateral / Event Planning / Copywriting / Print

The purpose of the Paradise Valley Mountain Preserve Trust is to acquire, maintain, preserve, and protect in perpetuity undeveloped real property and developed real property that can be returned to its natural state on and around the Mountain Preserve. The term “Mountain Preserve” identifies all property included on Mummy Mountain, Camelback Mountain, and Phoenix Mountain Preserve area within the Town’s boundaries. The current total Mountain Preserve land atop Mummy Mountain encompasses approximately 320 acres.

The goal of the Trust is preservation of the natural landscape, desert plants, wildlife and scenic beauty of the mountain areas of the Town of Paradise Valley.


  • Goal: Create a campaign to grow organizational awareness with the purpose of conservation byway of multimillion dollar land donations

  • Summer 2019: VYRL re-branded the organization and launched a multi-channel, highly-targeted brand and project awareness campaign to increase involvement and land donations

  • The 4-month campaign resulted in multiple land donations (first donation of land in 10+ years) totaling millions of dollars in value

Testimonial - "I had an amazing experience working with the entirety of the VYRL team. The quality of their work was 'top-notch' and their service was impeccable. Our organization hadn’t had a donation in over 10+ years and VYRL was able to help us secure multiple donations within 4 short months. I would highly recommend VYRL to anyone looking for quality agency work."

Frederick Pakis - Trust Chairman