The Chicken Outfitter

Web Development / Graphic Design / E-Commerce / Google PPC / Social Advertising / Retargeting

A subsidiary of the billion-dollar farming company Orscheln Farm & Home, Chicken Outfitter tasked us with building and launching a hyper-specific e-commerce site targeting the family chicken farm market place. Additionally, we manage the site’s entire digital marketing program from SEO to PPC, social and retargeting. Since launch, the company’s month over month sales growth has consistently grown at double-digit rates.

  • Developed full brand strategy, site build, merch and pricing strategy, promo strategy, site optimization plan and digital marketing program to support launch

  • 4.52 X blended ROAS on ad spend (PPC, social, etc.)

  • Hundreds of first-time customers generated

Testimonial - “VYRL has done an amazing job developing a totally new sub-brand for our company, from the ground-up, and has turned it into a cash-positive eCommerce offering. Their team is very bright and quick to offer help. With VYRL’s help, we look forward to growing this exciting new online department.”

Erin White – Ecommerce & Brand Manager