STUDY FROM FACEBOOK, A NEW MARKET RESEARCH APP

Facebook has released a “Study from Facebook” marketing research app. This app is designed to collect information from participants phones, however, according to Marketing Land, no private or personal information will be collected. The research program is only collecting the information about installed apps, time spent and activity on each app as well as the users country, device, and network information. Facebook is guaranteeing that it is not collecting any user ID’s, passwords or personal information such as photos, videos, and messages. The aim of this program is to help create better products.