FACEBOOK’S NEW PLAYABLE ADS PREVIEW

Facebook has developed a tool called Playable Ads Preview. This tool will let companies test and validate their playable ads before investing more time and money into the development process. The tool is designed to check that your playable ads meet Facebook’s requirements and also make sure that any call to actions are being correctly implemented. A clear preview and a green check mean that the ad is good to go. If there is an issue with the CTA the tool will display a warning. Marketing Land states that this new tool will save those developing and implementing payable ads a lot of time in fixes and adjustments. Not only can it be utilized by the user uploading the ad but can be used during the creation process as well in order to test the preview before a final product is delivered to the marketing team.