TWITTER LAUNCHES VIDEO AD BIDDING FOR ADVERTISERS
Twitter has just rolled out a new feature for advertisers, video ad bidding. This allows advertisers to run 15 second or fewer video ads only being charged if it is viewed for at least 6 seconds with the pixels at 50%. According to Marketing Land, Twitter’s focus in designing this feature
ADAPTING YOUR MARKETING STRATEGY TO A NEW GENERATION
As Generation Z begins to take their spot in the workplace, they are developing more buying power. Companies must understand how to resonate with this more conscientious and ethical generation in order to win their business. According to Marketing Tech, this new generation relies on ethics,
NEW YELP FEATURES TO GROW YOUR BUSINESS
Yelp is launching 4 new tools this quarter to help you better meet your business objectives. These tools are designed to help potential customers recognize and choose your business over your competitors. These new features include Business Highlights, Verified Licenses, Negative Keyword
CREATING MOBILE ADVERTISEMENTS THAT ENGAGE NOT ENRAGE
According to Marketing Tech advertisements seen on mobile devices often achieve one of two responses, engagement or enragement. While consumers on a pc can easily ignore ads that they are not interested in, many mobile users have had to resort to ad blocking in order to use their phone for its