YELP, A CONSUMERS INCREASINGLY TRUSTED PARTNER
Yelp is helping your business in a more significant way than expected. A recent study has revealed the dependence consumers have on Yelp when making purchase decisions across all categories. 97% of people surveyed spend money with a business that they first found on Yelp. 51% of these users
DESKTOP STILL PREFERRED FOR E-COMMERCE
Despite the rise in mobile e-commerce, the value of the desktop still reigns. Mobile conversion grew 10 points from 2018-2019 (39% – 49%) however, desktop still converts more online consumers by 60%. The idea behind these results is that consumers browse on mobile devices but tend to make
INSTAGRAM CONTINUES TO DEVELOP E-COMMERCE EXPERIENCE
Instagram is continuing to tailor its interface to become an all-inclusive e-commerce experience rather than a platform for only discovery. In its latest adaptation for this purpose, Instagram has initiated a product launch reminder for 21 participating brands. This new feature allows users to
FACEBOOK ACQUIRES NEW NEURAL MONITORING TECHNOLOGY
Facebook acquired CTRL-labs, a tech company which has developed a neural monitoring wristband. Facebook plans on integrating CTRL-labs into the Facebook Reality Labs team in order to produce this new technology at scale, quickly getting it into consumer products. This new technology is capable