NEW TRENDING TAKEOVER ADS ON REDDIT
Reddit is now allowing brands to purchase “Trending Takeover” ads giving the advertisement 24 hours on the popular trending tab. The ad leads to a landing page with related discussion based on the keywords from the advertisement. This new way to advertise on Reddit gives brands a way to achieve
NEW GOOGLE AD RESTRICTIONS
Google is taking steps to create an improved user experience. As a member of Coalition for Better Ads (CBA) aiming to improve the quality of digital ads, Google will stop showing all ads on sites that repeatedly have disruptive video ads. Google Chrome is estimated to be used on 70% of desktop
NEW POSSIBLE PRIVACY LAWS AND THEIR EFFECT ON ADVERTISING
The House Energy and Commerce Committee has proposed a new privacy law changing the functionality of large advertising machines such as Google or Facebook. This proposed law limits how companies can track users online and requires permission to share data gathered with other companies. It would
PINTEREST LAUNCHES SHOPPABLE PLATFORM HIGHLIGHTING SMALL BUSINESSES
Pinterest is highlighting its small business owners through a new page on its platform. Shortly before the beginning of the holiday shopping spike, Black Friday, Pinterest launched an online marketplace called Pinterest Shop. This page displays hundreds of shoppable product pins from 17