FACEBOOK CANCELS PLANS FOR A REQUIRED CAMPAIGN BUDGET OPTIMIZATION
Facebook has officially decided to abandon required campaign budget optimization, giving advertisers a choice to manage budgets at the campaign level or ad level. After announcing the requirement in September, Facebook was met with backlash from advertisers saying they often see better results
Facebook Introduces COVID-19 Business Page Changes
Facebook is allowing businesses to make temporary hours updates and service changes on their pages in response to the current COVID-19 crisis. The changes available range from temporarily closed to pick up only. Along with these updates, businesses can pin updates to the top of their timeline
NEW TRENDING TAKEOVER ADS ON REDDIT
Reddit is now allowing brands to purchase “Trending Takeover” ads giving the advertisement 24 hours on the popular trending tab. The ad leads to a landing page with related discussion based on the keywords from the advertisement. This new way to advertise on Reddit gives brands a way to achieve
NEW GOOGLE AD RESTRICTIONS
Google is taking steps to create an improved user experience. As a member of Coalition for Better Ads (CBA) aiming to improve the quality of digital ads, Google will stop showing all ads on sites that repeatedly have disruptive video ads. Google Chrome is estimated to be used on 70% of desktop