YOUTUBE LAUNCHES SHOPPABLE ADS
YouTube has launched shopping ads in the home feed and search results. The shoppable ads you see will be determined on your browsing history and search words. With over 60% of consumers saying that videos have informed and inspired purchase decisions, some companies are using this new ad format
KEEPING CUSTOMERS HAPPY IN AN ADVERTISEMENT SATURATED WORLD
As a brand grows, their interactions with consumers can turn into more of an intrusive experience than an engaging one. While the initial push may be viewed as helpful, seeing advertisements for the same products, searched once, being shown on every channel for the next 3 months turns into an
YELP, A CONSUMERS INCREASINGLY TRUSTED PARTNER
Yelp is helping your business in a more significant way than expected. A recent study has revealed the dependence consumers have on Yelp when making purchase decisions across all categories. 97% of people surveyed spend money with a business that they first found on Yelp. 51% of these users
DESKTOP STILL PREFERRED FOR E-COMMERCE
Despite the rise in mobile e-commerce, the value of the desktop still reigns. Mobile conversion grew 10 points from 2018-2019 (39% – 49%) however, desktop still converts more online consumers by 60%. The idea behind these results is that consumers browse on mobile devices but tend to make