NEW POSSIBLE PRIVACY LAWS AND THEIR EFFECT ON ADVERTISING
The House Energy and Commerce Committee has proposed a new privacy law changing the functionality of large advertising machines such as Google or Facebook. This proposed law limits how companies can track users online and requires permission to share data gathered with other companies. It would
PINTEREST LAUNCHES SHOPPABLE PLATFORM HIGHLIGHTING SMALL BUSINESSES
Pinterest is highlighting its small business owners through a new page on its platform. Shortly before the beginning of the holiday shopping spike, Black Friday, Pinterest launched an online marketplace called Pinterest Shop. This page displays hundreds of shoppable product pins from 17
YOUTUBE LAUNCHES SHOPPABLE ADS
YouTube has launched shopping ads in the home feed and search results. The shoppable ads you see will be determined on your browsing history and search words. With over 60% of consumers saying that videos have informed and inspired purchase decisions, some companies are using this new ad format
KEEPING CUSTOMERS HAPPY IN AN ADVERTISEMENT SATURATED WORLD
As a brand grows, their interactions with consumers can turn into more of an intrusive experience than an engaging one. While the initial push may be viewed as helpful, seeing advertisements for the same products, searched once, being shown on every channel for the next 3 months turns into an