GROWTH IN MOBILE VIDEO ADVERTISEMENTS

According to Marketing Land, mobile phones are on track to become the main platform for video ads by the end of 2019. The increasing use of mobile phones for consumer activities is changing the way people view advertisements. With mobile phones becoming more popular than TV or desktop for viewing videos, a mobile platform will soon be the preferred platform for video ad placements. So far in 2019, nearly 50% of all video ads are being viewed from a mobile device which is a 10% increase from 2018 and spending on mobile advertisements has increased by 29%. With technology in a constant state of enhancement, users are expecting more interactive and influential content to be delivered through their mobile devices.