Category: Tips & Tricks
Hulu Launches Beta of Self-Service Ad Streaming
Up until now, advertising on Hulu was cost prohibitive for small to mid-size businesses. Now, with Hulu’s beta launch of its self-service streaming advertising platform, for a minimum of $500, companies can target customers through network hits, premium cable series’ and Hulu originals. Those
KEEPING CUSTOMERS HAPPY IN AN ADVERTISEMENT SATURATED WORLD
As a brand grows, their interactions with consumers can turn into more of an intrusive experience than an engaging one. While the initial push may be viewed as helpful, seeing advertisements for the same products, searched once, being shown on every channel for the next 3 months turns into an
YELP, A CONSUMERS INCREASINGLY TRUSTED PARTNER
Yelp is helping your business in a more significant way than expected. A recent study has revealed the dependence consumers have on Yelp when making purchase decisions across all categories. 97% of people surveyed spend money with a business that they first found on Yelp. 51% of these users
ADOBE IS STRENGTHENING THEIR POSITION IN THE DATA ANALYTICS RACE
Adobe has launched a new product to compete with the Tableaus and SPSS’s of the world. Adobe’s “Customer Journey Analytics” is designed to allow everyone from the average marketer to the more advanced data scientist to be a part of the analytics journey. Inspired by the layering aspect of
GOOGLE’S ALGORITHM ADJUSTMENTS
Google recently adjusted its algorithm to push original reporting articles higher in their feed for a longer time. Googles VP of News, Richard Gringas, stated that this change will recognize the time and money spent on news finding compared to publishers that capitalize on popular news trends
CREATING RELIABLE CUSTOMER IDENTITIES
Determining the correct identity of your customers is imperative in relaying the correct message to the correct consumer to maximize marketing efforts. A recent study shows that brands are beginning to grasp the importance of being data-driven within these marketing efforts. 75% of marketers
THE VIDEO BOOM AND WHAT IT MEANS FOR MARKETING
As Adweek states, 2019 has officially become the year of video. With the average daily time spent watching video content up 600% from last year and there now being a film festival exclusively for video shot vertically, video has become more than a creative aspect in marketing. Many companies
ADAPTING YOUR MARKETING STRATEGY TO A NEW GENERATION
As Generation Z begins to take their spot in the workplace, they are developing more buying power. Companies must understand how to resonate with this more conscientious and ethical generation in order to win their business. According to Marketing Tech, this new generation relies on ethics,
CREATING MOBILE ADVERTISEMENTS THAT ENGAGE NOT ENRAGE
According to Marketing Tech advertisements seen on mobile devices often achieve one of two responses, engagement or enragement. While consumers on a pc can easily ignore ads that they are not interested in, many mobile users have had to resort to ad blocking in order to use their phone for its