Category: Facebook
FACEBOOK ACQUIRES NEW NEURAL MONITORING TECHNOLOGY
Facebook acquired CTRL-labs, a tech company which has developed a neural monitoring wristband. Facebook plans on integrating CTRL-labs into the Facebook Reality Labs team in order to produce this new technology at scale, quickly getting it into consumer products. This new technology is capable
NEW LEAD GENERATION TOOL THROUGH FACEBOOK MESSENGER
Facebook just released a new automated lead generation tool first announced in May. This feature allows business pages to create automated answers to questions through messenger. When a consumer sends the business a message on Facebook, they will initially be corresponding with the automated
FACEBOOK’S NEW PLAYABLE ADS PREVIEW
Facebook has developed a tool called Playable Ads Preview. This tool will let companies test and validate their playable ads before investing more time and money into the development process. The tool is designed to check that your playable ads meet Facebook’s requirements and also make
ADAPTING YOUR MARKETING STRATEGY TO A NEW GENERATION
As Generation Z begins to take their spot in the workplace, they are developing more buying power. Companies must understand how to resonate with this more conscientious and ethical generation in order to win their business. According to Marketing Tech, this new generation relies on ethics,
A NEW VIEW OF MOBILE ADS ON FACEBOOK
Beginning on August 19th Facebook is changing the appearance of how ads appear on mobile devices. In an attempt to do some housekeeping Facebook is in the process of creating a more consistent mobile experience. The aspect ratio will be changing from 2:3 to 4:5, meaning ads will now take up