Category: Facebook
FACEBOOK CANCELS PLANS FOR A REQUIRED CAMPAIGN BUDGET OPTIMIZATION
Facebook has officially decided to abandon required campaign budget optimization, giving advertisers a choice to manage budgets at the campaign level or ad level. After announcing the requirement in September, Facebook was met with backlash from advertisers saying they often see better results
Facebook Introduces COVID-19 Business Page Changes
Facebook is allowing businesses to make temporary hours updates and service changes on their pages in response to the current COVID-19 crisis. The changes available range from temporarily closed to pick up only. Along with these updates, businesses can pin updates to the top of their timeline
NEW POSSIBLE PRIVACY LAWS AND THEIR EFFECT ON ADVERTISING
The House Energy and Commerce Committee has proposed a new privacy law changing the functionality of large advertising machines such as Google or Facebook. This proposed law limits how companies can track users online and requires permission to share data gathered with other companies. It would
FACEBOOK ACQUIRES NEW NEURAL MONITORING TECHNOLOGY
Facebook acquired CTRL-labs, a tech company which has developed a neural monitoring wristband. Facebook plans on integrating CTRL-labs into the Facebook Reality Labs team in order to produce this new technology at scale, quickly getting it into consumer products. This new technology is capable
NEW LEAD GENERATION TOOL THROUGH FACEBOOK MESSENGER
Facebook just released a new automated lead generation tool first announced in May. This feature allows business pages to create automated answers to questions through messenger. When a consumer sends the business a message on Facebook, they will initially be corresponding with the automated
FACEBOOK’S NEW PLAYABLE ADS PREVIEW
Facebook has developed a tool called Playable Ads Preview. This tool will let companies test and validate their playable ads before investing more time and money into the development process. The tool is designed to check that your playable ads meet Facebook’s requirements and also make
ADAPTING YOUR MARKETING STRATEGY TO A NEW GENERATION
As Generation Z begins to take their spot in the workplace, they are developing more buying power. Companies must understand how to resonate with this more conscientious and ethical generation in order to win their business. According to Marketing Tech, this new generation relies on ethics,
A NEW VIEW OF MOBILE ADS ON FACEBOOK
Beginning on August 19th Facebook is changing the appearance of how ads appear on mobile devices. In an attempt to do some housekeeping Facebook is in the process of creating a more consistent mobile experience. The aspect ratio will be changing from 2:3 to 4:5, meaning ads will now take up