Category: Marketing Trends & Stats
FACEBOOK CANCELS PLANS FOR A REQUIRED CAMPAIGN BUDGET OPTIMIZATION
Facebook has officially decided to abandon required campaign budget optimization, giving advertisers a choice to manage budgets at the campaign level or ad level. After announcing the requirement in September, Facebook was met with backlash from advertisers saying they often see better results
Facebook Introduces COVID-19 Business Page Changes
Facebook is allowing businesses to make temporary hours updates and service changes on their pages in response to the current COVID-19 crisis. The changes available range from temporarily closed to pick up only. Along with these updates, businesses can pin updates to the top of their timeline
NEW GOOGLE AD RESTRICTIONS
Google is taking steps to create an improved user experience. As a member of Coalition for Better Ads (CBA) aiming to improve the quality of digital ads, Google will stop showing all ads on sites that repeatedly have disruptive video ads. Google Chrome is estimated to be used on 70% of desktop
YOUTUBE LAUNCHES SHOPPABLE ADS
YouTube has launched shopping ads in the home feed and search results. The shoppable ads you see will be determined on your browsing history and search words. With over 60% of consumers saying that videos have informed and inspired purchase decisions, some companies are using this new ad format
KEEPING CUSTOMERS HAPPY IN AN ADVERTISEMENT SATURATED WORLD
As a brand grows, their interactions with consumers can turn into more of an intrusive experience than an engaging one. While the initial push may be viewed as helpful, seeing advertisements for the same products, searched once, being shown on every channel for the next 3 months turns into an
DESKTOP STILL PREFERRED FOR E-COMMERCE
Despite the rise in mobile e-commerce, the value of the desktop still reigns. Mobile conversion grew 10 points from 2018-2019 (39% – 49%) however, desktop still converts more online consumers by 60%. The idea behind these results is that consumers browse on mobile devices but tend to make
INSTAGRAM CONTINUES TO DEVELOP E-COMMERCE EXPERIENCE
Instagram is continuing to tailor its interface to become an all-inclusive e-commerce experience rather than a platform for only discovery. In its latest adaptation for this purpose, Instagram has initiated a product launch reminder for 21 participating brands. This new feature allows users to
FACEBOOK ACQUIRES NEW NEURAL MONITORING TECHNOLOGY
Facebook acquired CTRL-labs, a tech company which has developed a neural monitoring wristband. Facebook plans on integrating CTRL-labs into the Facebook Reality Labs team in order to produce this new technology at scale, quickly getting it into consumer products. This new technology is capable
ADOBE IS STRENGTHENING THEIR POSITION IN THE DATA ANALYTICS RACE
Adobe has launched a new product to compete with the Tableaus and SPSS’s of the world. Adobe’s “Customer Journey Analytics” is designed to allow everyone from the average marketer to the more advanced data scientist to be a part of the analytics journey. Inspired by the layering aspect of