Category: E-Commerce
DESKTOP STILL PREFERRED FOR E-COMMERCE
Despite the rise in mobile e-commerce, the value of the desktop still reigns. Mobile conversion grew 10 points from 2018-2019 (39% – 49%) however, desktop still converts more online consumers by 60%. The idea behind these results is that consumers browse on mobile devices but tend to make
INSTAGRAM CONTINUES TO DEVELOP E-COMMERCE EXPERIENCE
Instagram is continuing to tailor its interface to become an all-inclusive e-commerce experience rather than a platform for only discovery. In its latest adaptation for this purpose, Instagram has initiated a product launch reminder for 21 participating brands. This new feature allows users to
CREATING MOBILE ADVERTISEMENTS THAT ENGAGE NOT ENRAGE
According to Marketing Tech advertisements seen on mobile devices often achieve one of two responses, engagement or enragement. While consumers on a pc can easily ignore ads that they are not interested in, many mobile users have had to resort to ad blocking in order to use their phone for its
MARKETING THROUGH VIRTUAL REALITY
Virtual reality, or VR, is transforming the social world. Goldman Sachs estimated that investments in VR and augmented reality will reach $1.6 billion by 2025. As Marketing Tech said, the question for brands is not whether they should use VR, but how they should take advantage of the
NEW MONETIZATION ABILITIES FOR YOUTUBE CREATORS
YouTube announced new features to allow for more monetization abilities for creators. These new features include multiple levels for channel membership, super stickers, and more merchandising partners. In response to creator requests, YouTube will now offer channel memberships at 5 different
THE IMPORTANCE OF CALL TRACKING AND ANALYTICS
According to Marketing Land, the rise of mobile in e-commerce is causing call analytics to become a vital aspect of a company’s marketing strategy. In order to truly understand the customer’s whole journey, companies need to analyze conversations between the customer and the sales