Category: E-Commerce
NEW TRENDING TAKEOVER ADS ON REDDIT
Reddit is now allowing brands to purchase “Trending Takeover” ads giving the advertisement 24 hours on the popular trending tab. The ad leads to a landing page with related discussion based on the keywords from the advertisement. This new way to advertise on Reddit gives brands a way to achieve
NEW GOOGLE AD RESTRICTIONS
Google is taking steps to create an improved user experience. As a member of Coalition for Better Ads (CBA) aiming to improve the quality of digital ads, Google will stop showing all ads on sites that repeatedly have disruptive video ads. Google Chrome is estimated to be used on 70% of desktop
NEW POSSIBLE PRIVACY LAWS AND THEIR EFFECT ON ADVERTISING
The House Energy and Commerce Committee has proposed a new privacy law changing the functionality of large advertising machines such as Google or Facebook. This proposed law limits how companies can track users online and requires permission to share data gathered with other companies. It would
PINTEREST LAUNCHES SHOPPABLE PLATFORM HIGHLIGHTING SMALL BUSINESSES
Pinterest is highlighting its small business owners through a new page on its platform. Shortly before the beginning of the holiday shopping spike, Black Friday, Pinterest launched an online marketplace called Pinterest Shop. This page displays hundreds of shoppable product pins from 17
YOUTUBE LAUNCHES SHOPPABLE ADS
YouTube has launched shopping ads in the home feed and search results. The shoppable ads you see will be determined on your browsing history and search words. With over 60% of consumers saying that videos have informed and inspired purchase decisions, some companies are using this new ad format
KEEPING CUSTOMERS HAPPY IN AN ADVERTISEMENT SATURATED WORLD
As a brand grows, their interactions with consumers can turn into more of an intrusive experience than an engaging one. While the initial push may be viewed as helpful, seeing advertisements for the same products, searched once, being shown on every channel for the next 3 months turns into an
DESKTOP STILL PREFERRED FOR E-COMMERCE
Despite the rise in mobile e-commerce, the value of the desktop still reigns. Mobile conversion grew 10 points from 2018-2019 (39% – 49%) however, desktop still converts more online consumers by 60%. The idea behind these results is that consumers browse on mobile devices but tend to make
INSTAGRAM CONTINUES TO DEVELOP E-COMMERCE EXPERIENCE
Instagram is continuing to tailor its interface to become an all-inclusive e-commerce experience rather than a platform for only discovery. In its latest adaptation for this purpose, Instagram has initiated a product launch reminder for 21 participating brands. This new feature allows users to
CREATING MOBILE ADVERTISEMENTS THAT ENGAGE NOT ENRAGE
According to Marketing Tech advertisements seen on mobile devices often achieve one of two responses, engagement or enragement. While consumers on a pc can easily ignore ads that they are not interested in, many mobile users have had to resort to ad blocking in order to use their phone for its