As a brand grows, their interactions with consumers can turn into more of an intrusive experience than an engaging one. While the initial push may be viewed as helpful, seeing advertisements for the same products, searched once, being shown on every channel for the next 3 months turns into an
Yelp is helping your business in a more significant way than expected. A recent study has revealed the dependence consumers have on Yelp when making purchase decisions across all categories. 97% of people surveyed spend money with a business that they first found on Yelp. 51% of these users
Despite the rise in mobile e-commerce, the value of the desktop still reigns. Mobile conversion grew 10 points from 2018-2019 (39% – 49%) however, desktop still converts more online consumers by 60%. The idea behind these results is that consumers browse on mobile devices but tend to make