Month: September 2019
ADOBE IS STRENGTHENING THEIR POSITION IN THE DATA ANALYTICS RACE
Adobe has launched a new product to compete with the Tableaus and SPSS’s of the world. Adobe’s “Customer Journey Analytics” is designed to allow everyone from the average marketer to the more advanced data scientist to be a part of the analytics journey. Inspired by the layering aspect of
GOOGLE’S ALGORITHM ADJUSTMENTS
Google recently adjusted its algorithm to push original reporting articles higher in their feed for a longer time. Googles VP of News, Richard Gringas, stated that this change will recognize the time and money spent on news finding compared to publishers that capitalize on popular news trends
CREATING RELIABLE CUSTOMER IDENTITIES
Determining the correct identity of your customers is imperative in relaying the correct message to the correct consumer to maximize marketing efforts. A recent study shows that brands are beginning to grasp the importance of being data-driven within these marketing efforts. 75% of marketers