Month: August 2019
FACEBOOK’S NEW PLAYABLE ADS PREVIEW
Facebook has developed a tool called Playable Ads Preview. This tool will let companies test and validate their playable ads before investing more time and money into the development process. The tool is designed to check that your playable ads meet Facebook’s requirements and also make
THE VIDEO BOOM AND WHAT IT MEANS FOR MARKETING
As Adweek states, 2019 has officially become the year of video. With the average daily time spent watching video content up 600% from last year and there now being a film festival exclusively for video shot vertically, video has become more than a creative aspect in marketing. Many companies
TWITTER LAUNCHES VIDEO AD BIDDING FOR ADVERTISERS
Twitter has just rolled out a new feature for advertisers, video ad bidding. This allows advertisers to run 15 second or fewer video ads only being charged if it is viewed for at least 6 seconds with the pixels at 50%. According to Marketing Land, Twitter’s focus in designing this feature
ADAPTING YOUR MARKETING STRATEGY TO A NEW GENERATION
As Generation Z begins to take their spot in the workplace, they are developing more buying power. Companies must understand how to resonate with this more conscientious and ethical generation in order to win their business. According to Marketing Tech, this new generation relies on ethics,
NEW YELP FEATURES TO GROW YOUR BUSINESS
Yelp is launching 4 new tools this quarter to help you better meet your business objectives. These tools are designed to help potential customers recognize and choose your business over your competitors. These new features include Business Highlights, Verified Licenses, Negative Keyword
CREATING MOBILE ADVERTISEMENTS THAT ENGAGE NOT ENRAGE
According to Marketing Tech advertisements seen on mobile devices often achieve one of two responses, engagement or enragement. While consumers on a pc can easily ignore ads that they are not interested in, many mobile users have had to resort to ad blocking in order to use their phone for its