Month: July 2019
A NEW VIEW OF MOBILE ADS ON FACEBOOK
Beginning on August 19th Facebook is changing the appearance of how ads appear on mobile devices. In an attempt to do some housekeeping Facebook is in the process of creating a more consistent mobile experience. The aspect ratio will be changing from 2:3 to 4:5, meaning ads will now take up
MARKETING THROUGH VIRTUAL REALITY
Virtual reality, or VR, is transforming the social world. Goldman Sachs estimated that investments in VR and augmented reality will reach $1.6 billion by 2025. As Marketing Tech said, the question for brands is not whether they should use VR, but how they should take advantage of the
NEW MONETIZATION ABILITIES FOR YOUTUBE CREATORS
YouTube announced new features to allow for more monetization abilities for creators. These new features include multiple levels for channel membership, super stickers, and more merchandising partners. In response to creator requests, YouTube will now offer channel memberships at 5 different
THE IMPORTANCE OF CALL TRACKING AND ANALYTICS
According to Marketing Land, the rise of mobile in e-commerce is causing call analytics to become a vital aspect of a company’s marketing strategy. In order to truly understand the customer’s whole journey, companies need to analyze conversations between the customer and the sales
TWITTER INTRODUCES TWITTER ARTHOUSE, CREATING NEW CONTENT FOR BRANDS
Last week Twitter announced that it is launching a new product to better join brands with influencers and creators. Twitter ArtHouse will connect brands with content strategists, digital producers and influencer marketing specialists who can keep brands connected to what is relevant today. This
E-COMMERCE MADE SIMPLER WITH CHROME
Consumers using Chrome can now pay online using the cards saved in their Google account. In a continued effort to reduce friction for users to complete e-commerce transactions, Google will now allow the cards that users have stored in their Google accounts to auto-fill when making a purchase